Of Chickens and diversity

I thought the Nando’s Diversity campaign, where the flame-grilled chicken brand forces South Africans to question xenophobia and intolerance was wonderful.

As a foreigner living in South Africa it struck a chord with me. I agree with the assertion that, if we go back far enough in time, many people who now exclusively regard themselves as South Africans were all once foreigners in South Africa. A bit like how many Americans who now regard themselves as ‘true’ or ‘real’ Americans were foreigners in the USA. This applies to many other countries across the world. Good work Nandos!


Author: norushinafrica

Here in Africa., "culture is not that delicious panacea which we consume in a sacramental mental space and which has its own special columns in the newspapers -- and in people's minds. Culture is space, speed, cinema, technology..." - Jean Baudrillard (Sociologist and philosopher)

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