I was well on my way to saving up for an iPhone4 when I heard that Apple had released the iPhone5. As far as technology goes I know enough to get by in today’s world. I know that when my TV is not working I must first make sure I am facing the screen before I call for help. I know that repeatedly pressing the up or down button while waiting for an elevator will not make it come to where I am any faster. I also know that there are no little people inside my TV.
I am a lot of things but what I’m not is one of those people who queue outside a store at odd hours of the morning waiting to buy the newest edition of a phone. I am not alone. Mere observation around the time the iPhone5 launched will tell you that around Africa there wasn’t a rush to buy the iPhone5 as was seen across the developed world. This is mainly because the iPhone5 is expensive and out of reach of most average Africans. That said there are still many people here who can afford to buy it.
I am all for technological advancement. I get excited when new gadgets are invented that make our lives easier while at the same time making the goal of getting a six-pack harder. However, I think that advancement in one aspect of our lives i.e in phones; TVs and cars etc. should match advancement elsewhere. I will give you some examples.
In an age where we have smart phones, like the iPhone5 you’d expect that the guys at Steri Stumpie (South Africa’s current number one flavoured milk brand) would have by now figured out how to make a 350ml bottle of the stuff that opens easily without spilling all over the place. The current 350ml bottle of the flavoured milk is covered by foil that is notoriously hard to crack open without pulling really hard resulting in a jolt that catapults the first 10ml of the stuff all over whatever and whoever is in front of you at the time of opening.
You’d think that in an age where some cars can almost drive on autopilot we would by now have a machine that can put the thread into the eye of a needle so that you don’t have to do it yourself.
You would think that here in South Africa and around Africa by now we would have an efficient public transport system that makes it easier for people in remote areas without cars to plan their days and get around.
Instead, what we have is an iPhone that has a taller screen, a whole 0.5 inches more than its predecessors, a faster processor, a new operating system and still no slot for a memory card.
Most Africans might not have satellite television, computers or cars but almost everyone has a mobile phone. This continent presents a large market for mobile phone manufacturers so they ignore us at their own peril. However they face a challenge in making their products affordable so that we don’t have a situation where you are so broke you eat cornflakes with a fork just to save milk #butyougotthatiPhone5though.